Caroline is an experienced marketer, brand manager, events producer and a passionate advocate of social media. By building great relationships with her clients she ensures she understands their business objectives and how to use her expertise to best effect.
From brand strategy to planning, to events and social media, Caroline has the expertise to grow your business and its profile.
Working closely with you, I create clear, focused objectives for your business by defining existing customers, your target market, competitors, and establish areas of potential growth (sales or revenue).
A marketing strategy will form the basis of your marketing plan for 3,6 or 12 months depending on your objectives.
There is nothing I enjoy more than putting together events that fit your business or brand and achieve positive outcomes all while sticking to an agreed budget.
I can help you identify which social media platforms will work best for your business objectives.
Once decided, social media campaigns are planned that will create an engaged fan base, building brand awareness and loyalty.
Many successful, mature businesses require a boost of creativity to take them to the next stage of expansion.
I work with you to identify existing strengths and areas of the business that could be exploited to increase revenue such as product development, price management, and streamlining business processes or by introducing other streams of income such as advertising.
From writing and scheduling social media campaigns and reporting results, I can manage your platforms to ensure a consistent voice and message in line with your marketing strategy and business objectives.
R U OK? Day
I was contracted by R U OK? Day to support their 2013 campaign with a blogger outreach program. This involved researching suitable bloggers, engaging with them and reporting blog posts and other social media support back to R U OK? It was great fun to be involved with a project so close to my heart.
The 2013 R U OK?Day was all about creating conversations. We wanted to people to talk, tweet, text and blog about the conversations that change lives and encourage one another to ask people ‘are you ok?’ regularly and meaningfully. These conversations had to take place between mum, dads, executives, soccer coaches, school kids – in short, every single Australian.
Caroline strategically engaged a diverse range of bloggers and social media influencers that resulted in a reach of 100,000 alone across Facebook and Twitter, in addition to individual blog posts written in support of our national day of action. Her professionalism, enthusiasm and genuine interest in the success of R U OK?Day, also meant she was an absolute pleasure to work with.
Rebecca Lewis, Campaign Manager, R U OK? Day
Ten Cubed Collection & Gallery
Ten Cubed contracted me to work on the promotion of their newly opened gallery. I am responsible for effectively communicating their unique concept through an efficient program of publicity, promotional material and their website. I have also researched and built a bespoke press list.
I also maintain their social media accounts, ensuring a consistent ‘voice’ across all platforms.
Caroline’s skills, energy and around the clock dedication have proved critical to the start up success of our fledgling unique concept. Ten Cubed Collection & Gallery has within few months of inception created an ever growing presence significantly by virtue of Caroline’s contribution.
Angie engaged me to work alongside her to develop a raft of new business ideas and revenue growth. I have developed marketing strategy, created her media kit, worked on pr opportunities and social media management.
Every other day I’ll receive a text or an email from Caroline with something extra – a better way, a bigger idea, something new she just thought of that morning. While we have engaged her to build my business profile and boost revenue through promotion of a new project, I feel I now have an advisor and strategist who is as passionate and excited about my business as I am. I have no hesitation in saying that Caroline is an asset to any business, and will help take them to the next level.
Tuesday was looking to further develop her online presence to include a space for her writing. We worked together with Swish Design to ensure that she had an easy to use blog, which was easy to promote and share to her readers.
I started working with Caroline to help in launching a new blog and she so calmly and efficiently helped me navigate my way through the social media jungle as well as took over the reigns of the blog redesign. I quickly realised how extensive her knowledge was and was delighted to hand over all responsibility for marketing and social media to her and was thrilled with the results. We have also recently engaged her to lift the profile of our kindergarten photography business and she has been creative and insightful in coming up with a fabulous marketing and social media plan which we can’t wait to get underway.
I would recommend Caroline without reservation as a professional, fun, creative and hugely knowledgeable marketing and social media expert.
I manage All Abroad Baby’s Facebook and Twitter accounts, ensuring a consistent voice, while driving readers to engage and to read the quality content on their website.
In addition I have prepared their marketing strategy and media kit as they seek to exploit their brand further.
In the 3 months I’ve worked with Caroline my Facebook and Twitter pages are no longer Billy No Mates and my followers are starting to engage with my brand. Most importantly, Caroline has turned my blog into a business rather than a hobby, and she has managed to do this while helping me to make changes to content that reflect who I am and what I’m passionate about. This is clearly because she is genuinely passionate about what she does.
Dana’s brief was very clear. She wanted an online presence to showcase her projects in more detail for current and future clients.
I worked with a website developer to ensure a clean, look and with Dana to create interesting content.
Dana – Caroline created a fabulous website for my architectural firm. I had a very tight time frame for the completion of the site, however, her persistence, skill and natural abilities enabled the site to be up and running within my parameters. I would highly recommend Caroline.
Kelly – I have collaborated with Caroline on two projects now and it has been a real pleasure. On both projects she was able to communicate her client’s wishes to me in a clear and succinct fashion as well as effectively managing that fine line between their expectations and their budget. She is highly efficient and responsive and I would not hesitate to recommend her services to others.